Foreword
SEO is an acronym for "search engine optimization" or "search engine optimizer".
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in their organic search results.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. In other word, search engine optimization (seo) is about putting your site's best foot forward when it comes to visibility in search engines.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in their organic search results.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. In other word, search engine optimization (seo) is about putting your site's best foot forward when it comes to visibility in search engines.
Description
Google's Search Engine Optimization Starter Guide is an effort to help teams within Google, but thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google, following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Content
- Create unique, accurate page titles
- Make use of the "description" meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Optimize your use of images
- Make effective use of robots.txt
- Promote your website in the right ways
- Make use of free webmaster tools
- Take advantage of web analytics services
Google Webmaster Central
Download PDF
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
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